responsible to our customers We recognise that customers depend on us to deliver on our promises. We work as if we are one of them. Our passion and commitment is a reflection of the trust that customers place in us to promote and protect their brands responsibly.

responsible to each other We encourage our team to look out for one another. To help each other succeed, so that we can all succeed. It takes more than a select few to create success. It takes us all and when we achieve it‚ we celebrate together too.

responsible to our environment Individually and collectively we take seriously the impact of our actions. The way we work, the solutions we propose can all impact our planet in a positive or negative manner. Our intention is to always minimise the negative impacts and promote the positive actions, to help us.

responsible to our supply chain: Working closely with our global supply chain to ensure acceptable codes of practice, working conditions and pay and safe working environments. We conducted 215 audits in 2010 and are signatories of the UN Global Compact. You can have peace of mind that Brand Addition represents a responsible partner.

As a business we never underestimate the power of creative thinking. Creativity is never someone else’s responsibility. Every member of the team can demonstrate creativity. This is the way that we approach our individual roles and the overall challenges that we face. We all try to think about what we do, and how it could be done differently and better.

Our strap line is ‘Creative Merchandise Solutions’. This could also be ‘Commercial Merchandise Solutions’. We believe that our creativity and passion for new ideas makes us distinctive. We also recognise the need to be pragmatic too. Good ideas must be judged in the context of their commercial viability. Our customers, our suppliers and ourselves are in business to be successful, to make profits.

We believe it is always best to keep moving. Change promotes active minds and bodies. It makes us flexible and alert to new challenges. We like to challenges pre-conceptions, we live to exceed expectations and we celebrate opportunities to push back boundaries and set new levels of expectation.

Our business is about our relationships between our supply chain, our customers and their customers. We believe our knowledge and passion are powerful assets and we aim to bring these to life through our individual team members. When we do this, we think that we are a compelling option for our stakeholders, offering a dependable, fresh approach for all those we interact with.