Key to ensuring the best exposure for your club through off field merchandise is making the products relevant to meet the consumers differing needs. Whether it’s within a childrens’ ‘back to school’ promotion or an executive luggage set, our experience in developing a huge range of merchandise gives us the knowledge to meet the consumers expectations while controlling your brand within your specified parameters – what gives this product value to the supporter and your club is that its official.

Our ‘sport’ offering is a new concept to Brand Addition. What are not new though are our capabilities in sourcing branded products for household name brands – that’s our core business. Plus, our team delivering on this service has the right credentials for this business too. From managing complex sports license programmes, sourcing ethical products, even playing the game. We are as passionate about sport and the teams we represent as you are.

We need to ensure we have the right distribution channels to meet supporter’s demands. Through club shops, online stores, match day promotions and high street outlets our account managers will place the right product in the right place to maximise the club’s exposure and drive the official merchandise revenues.