There’s something very special about promotional merchandise. The act of giving and receiving is highly emotive; it makes you and the person you’re giving to feel good. That’s why we think promotional merchandise is such a valuable tool – what other marketing activity can stir such emotion? More to the point, what other activity puts your brand, quite literally in the hands of the people you want to engage with. That’s why creating the right product ideas is so important. An estimated 2,000 companies in the UK alone can put a logo on a product but there aren’t many that put in the time and creative thought that Brand Addition do. Applying a logo and making sure it adheres to brand guidelines is of course important, and we do it well, but before that you need to choose the right product. We provide targeted merchandise that speaks to our customers’ audience. It’s their criteria that defines what we propose – they give us a brief and we’ll give them a merchandise solution that can help communicate, promote, relate, reward or even amuse. Merchandise can be powerfully evocative but it needs to be used intelligently and at Brand Addition we think we know how.

Brand Addition is the trade name of Broadway Incentives Limited, registered in England, registered number 2083209, registered office - 7/8 Market Place, London, W1W 8AG. © 2009

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