Keeping it sweet - Cadbury's

After the unprecedented success of the Gorilla television campaign, we were asked to help Cadburys optimise the impact of the campaign both internally and externally.

Seeking product ideas which would be impactful, but also could be sourced quickly to make the most of the media impact, we worked with Cadburys to develop a heavy metal styled t-shirt, featuring a graphic of the drum playing gorilla.

Supplying an effective and swift response was satisfying enough, but the success of the product as a piece of promotional clothing was the fact that the garment replicated a current trend in the retail sector for rock styled t-shirts.