Getting connected - Cable&Wireless

When Cable and Wireless approached us about their brand relaunch we were both excited and surprised at how powerful their new identity was.

Vivid brand images, a strong colour palette and bold new logo, plus a short lead-time until launch, our account team were asked to provide launch merchandise ideas that would initially support the internal launch and then be used as part of their external launch.

The result was a range of simple, bold products which reflects the contemporary and fun characteristics of the new brand. This range is one that we feel really captures the spirit of a company rebrand, as you can't help but notice and be impressed with the bold and vivid styling.