A portion of chips - Intel

When we first met Intel they were keen to promote the ever popular Intel inside strapline, using merchandise.

Working with our creative team, an initial idea for developing a 'circuit board graphic' and featuring it on the lining of an umbrella canopy to effective demonstrate the technology on the 'inside' was the basis for further development.

In the end we created a cohesive range of stationery and clothing using this design, which complemented the formal corporate style required elsewhere in the range.