Record breakers - JCB Diesel max

In 2007 JCB sent a team to the Arizona desert to attempt to break the world land speed record for a diesel powered vehicle.

Keen to make an impact on both sides of the Atlantic, our creative and account management teams worked with the project group at JCB to develop a range of merchandise which would advertise, celebrate and commemorate the achievement.

Each product featured the newly created JCB Dieselmax logo as well as vivid graphics developed specifically for the event team. From bright, 4 colour process umbrellas through to the highly desirable keyring moulded to replicate the Dieselmax vehicle we created a range which could be used both by those in the desert and those watching at home in the UK.