About us

A flag with a yellow cross on a black background.

Adding purpose to products since 1986.

We take your brand to the next level. Brand Addition is an all-encompassing creative agency for branded merchandise, working with global brands to spark culture, build recognition, and form lasting bonds with their audiences.

Michelin | Edward Jones | Estée Lauder | Macmillan | Google | IDL | NatWest | Unilever | PVH Group | Clarins | Jameson | ABB | Scania | Elemis | Nespresso | BBC Children in Need | HSBC | Able | JP Morgan | Cadillac | Paysafe |

Michelin | Edward Jones | Estée Lauder | Macmillan | Google | IDL | NatWest | Unilever | PVH Group | Clarins | Jameson | ABB | Scania | Elemis | Nespresso | BBC Children in Need | HSBC | Able | JP Morgan | Cadillac | Paysafe |

We’re your global partner.

We operate across the world and offer services including in-region account management, customer services, local warehouse distribution, merchandising and creative services. We’re also able to accommodate a range of languages, currencies and local preferences to develop a centralised strategy that delivers cost savings, quality, ethical integrity and exceptional customer service at a local level.

A yellow cross on a black background
A black cross with yellow edges
A yellow cross on a black background.

Manchester, UK

London, UK

Dublin, Republic of Ireland

Gelsenkirchen, Germany

Shanghai, China Guangzhou, China

Hong Kong, China

St. Louis, US

A black cross with thick yellow borders
A yellow cross on a black background.
A yellow cross on a black background
A yellow cross on a black background.

Brand Addition by the numbers

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A young woman with long dark hair takes a selfie of herself smiling outdoors in a sunny environment.

1986

established

8

global hubs

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400+

talented people

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Man with glasses and a black shirt smiling while sitting at a conference table during a meeting.

120

global brands
managed

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150

markets
reached

Brown cardboard boxes, one with a sliding drawer, containing folded light-colored fabric or clothing.
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1.5m

orders shipped annually

Outline of a cardboard box with a plus sign in a circle
Line drawing of a hand holding a protest sign or placard, with a plus sign icon at the bottom right.
Icon of a leaf inside a circle with a plus sign
Sketch of a pencil and a ruler with a plus sign in a circle
Icon of an airplane flying over a globe with a plus sign, representing travel or international flights.
Icon of a computer screen with a 3D cube, a cursor, and a plus sign.
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Addition by subtraction.

We don’t give you a million options—we curate the products that best fit the needs of your brand goals.

Powered by people.

Our teams collaborate across continents, leveraging diverse perspectives to create amazing things together.

Inspired by nature.

We partner with ethical, sustainable suppliers to source products that make an impact without leaving a footprint.

Different by design.

We don’t just check the boxes—we think outside of them with curated products that represent your brand.

Dedicated by default.

We deliver end-to-end solutions that include e-commerce management, global logistics and more.

Backed by bespoke technology.

We create secure, retail-influenced websites offering convenient and engaging access to your unique range of branded merchandise.

Our Values

At the core of every decision we make.

Black T-shirt with yellow heart and cross design in the center.
Logo featuring a light bulb with a yellow color and a black plus sign inside, the word 'Innovation' written in black above the light bulb.
Graph with rising bars and a magnifying glass with a plus sign, indicating search or zoom in on data.
Two speech bubbles, one with three dots and the other with a plus sign, indicating adding a message or starting a new conversation.

Easy To Work With

Results Matter

Make It Memorable

Do the Right Thing

Want to learn more.

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We create products and packaging with fresh perspective.

Accreditations

We work responsibly and diligently alongside the most respected organizations in the world to ensure our services and products uphold the highest standards and values.

  • ISO 9001 demonstrates our ability to consistently provide products and services that meet customer and regulatory requirements through a process management approach. This covers all Brand Addition sites globally.

  • ISO 50001 provides a framework to establish best practices in energy performance. This covers Manchester, London and GSK.

  • ISO 14001 demonstrates our ability to implement internal processes and procedures that monitor, minimize and reduce waste throughout the product life cycle. This covers all Brand Addition warehouses.

  • ISO 27001 is a globally recognised international standard for information security management systems (ISMS). ISMS is a set of policies and procedures and controls that help us protect our information assets from various threats, such as cyber-attacks, data breaches natural disaster and human error. This covers all Brand Addition sites globally.

  • Following review by EcoVadis experts, our reports and results demonstrate our proactive and transparent approach to disclosing commercial sustainability information. We were awarded a Platinum Rating, the highest possible rating, only awarded to companies in the top 1%.

  • FSQS is an accreditation provides a standard for gathering and managing supplier compliance assurance information for the financial sector. The system is supported by leading financial organisations within the sector .including the likes of Nationwide, Lloyds Banking and The Bank of England, and requires suppliers to be reviewed against FSQS requirements in key areas including quality systems, environmental, human rights and working practices, health and safety, fraud, business continuity and financial insurance.

  • A CDP score is used by companies, investors, and governments to understand and compare their environmental impact. A CDP score reflects the level of transparency, action and progress an organisation is taking to reduce their GHG emissions and is scored from A (highest) to (lowest) D.

Memberships

We’re proud to be members of the following associations and institutes as we lead our industry to a more sustainable, diverse, equitable and inclusive future.

Logo collage of various organizations including Investors in People, European Promotional Products Association, BPMA, PSI, PPAI, and Sedex.
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Join our global team.

Our teams deliver products that help the world’s biggest brands build culture, awareness and meaningful connections.

Two women sitting at a table in a modern office, engaged in a discussion. One woman has blonde hair, wearing a blue floral dress, and the other has dark hair, wearing a white and black striped sweater. They have a silver laptop open in front of them, and a black wire grid wall with some blurred green leaves in the foreground.

Let’s build culture, awareness and meaningful connections together.

Add what matters.

A yellow cross on a black background

There’s a lot of waste in the promotional products industry. We work with ethical, sustainable suppliers to find innovative new products that make an impact that doesn’t cost the earth.
Learn more about our sustainable goals

More love.
Less to landfills.