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Unlock Your Brand’s Potential.

Brand Addition is your global partner for creative branded merchandise. We help the world’s top brands build unmistakable culture, drive awareness, and forge real connections that last.

Why Brand Addition.

Curated Solutions.

Brand Addition is driven by trends, not catalogues. Our creative teams track global culture, fashion and retail movements, then translate those insights into product, packaging and gifting ideas that feel current and stay relevant for longer. Every collection is curated to reflect what your audience is seeing in the world right now, so your branded moments feel fresh, considered and ahead of the curve.

End to End Expertise.

Brand Addition excels in bespoke design, creating products and packaging that start with your brief and your brand. Our global creative team blends insight, product engineering and material expertise to craft one‑of‑a‑kind solutions that feel unmistakably “you” – from hero gifts and limited editions to complex kitting and finishes you won’t find anywhere else.

Purpose Led by Nature.

Brand Addition ethically sources every product we create, using a global network of audited partners who share our standards on people and planet. Our teams prioritise transparent supply chains, responsible materials and robust compliance, so you can be confident your branded pieces look exceptional and align with modern ESG expectations, from fair working practices to reduced environmental impact.

We work worldwide to deliver a complete end-to-end solution that includes design, sourcing, e-commerce management, warehousing, shipping and more.

Add what matters.

We Add What Matters

  • “Your design team are your super strength. They truly understand our needs and what works well for us and our customers, supporters and teams."

    McMillan, Charity

  • “Overall, Brand Addition has proven to be a trusted, long-term partner who delivers excellence with every project. We truly value our collaboration and look forward to many more successful years working together."

    Guess, UA GWPs


  • “Sustainability is a key pillar of our Global Strategy and Brand Addition is transparent by opening the doors to sustainable production whilst also sharing innovative ideas and proposals to achieve our marketing goals.”

    Procurement Manager, Nespresso

  • “Google is a growth company across the Globe and we have trust in you to meet those growing demands, because of the dedicated team we have. We know that you have processes in place to make sure scaling isn’t a painful process.”

    Google, Global Progam

  • “MASSIVE THANK YOU to you & all the team at BA for your amazing hard work & commitment over this season…. You genuinely have been brilliant to work with & always ready & able to meet our briefs"

    Unilever, UK Gifting

A Global Company.

Brand Addition is a global company with its own operations in the US, Europe & China. For many of our global clients, we provide full service through these operations.

Some clients require on-the-ground services in markets where ba. doesn’t have its own operations today, so we’ve established the ba.alliance; a network of audited & contracted partners we work with to extend our reach where required.

Learn more

Industries We Serve

We help brands across industries create amazing
branded merchandise, gifts and packaging.