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Unlock Your Brand’s Potential.

Brand Addition is your global partner for creative branded merchandise. We help the world’s top brands build unmistakable culture, drive awareness, and forge real connections that last.

  • Silhouette of a person running on a path through a lush, green forest.
  • Accenture logo with the word 'accenture' in lowercase letters and a greater-than symbol above the 't'
  • Icon of a white globe with longitude and latitude lines on a black background.
  • GMI logo in black and gray colors.
  • Estée Lauder Companies logo with black text on a white background
  • Black background with a silver HSBC hexagon logo and black letters spelling 'HSBC' next to it.
  • ELMIS logo in dark blue text
  • Text reading 'Charlotte Filbury' in dark red on a black background.
  • The text 'interparfums' on a black background.
  • MAC logo in black on a white background
  • Pernod Ricard logo with a stylized circular emblem above the brand name.
  • Illustration of a young girl holding a soccer ball with pink and white details, standing against a plain background.
  • Google logo in gray color.
  • A mother cat and her kitten sitting together on a concrete step outside a building.
  • Unilever logo with a large 'U' filled with various natural elements like leaves, flowers, and suns, and the word 'Unilever' below it.
  • Black background with the words 'The Edward Jones' written in gray and black text in the center.
  • Black background with a stylized white bullet icon and a gray rectangle resembling a battery or a display screen.
  • YouTube logo with a play button icon and the word 'YouTube' in black text.
  • A black silhouette of a person walking in the rain with an umbrella.
  • Black and white illustration of a cat sitting on a plant, with a geometric background.

Why Brand Addition.

Travel essentials spread out on a gray surface, including a tan backpack, a black water bottle labeled 'The North Face,' a pink reusable bottle, a small black luggage tag, a compact white cutlery set with a brown strap labeled 'Kipling,' a blue inflatable ring with a white logo, and a small brown stamp

Curated Solutions.

Brand Addition is driven by trends, not catalogues. Our creative teams track global culture, fashion and retail movements, then translate those insights into product, packaging and gifting ideas that feel current and stay relevant for longer. Every collection is curated to reflect what your audience is seeing in the world right now, so your branded moments feel fresh, considered and ahead of the curve.

A red decorative cabinet with Asian-inspired art, open door revealing drawers, and a matching box of chocolates in front, all on a red background.

End to End Expertise.

Brand Addition excels in bespoke design, creating products and packaging that start with your brief and your brand. Our global creative team blends insight, product engineering and material expertise to craft one‑of‑a‑kind solutions that feel unmistakably “you” – from hero gifts and limited editions to complex kitting and finishes you won’t find anywhere else.

Multiple Nespresso coffee product boxes arranged on a light brown background.

Purpose Led by Nature.

Brand Addition ethically sources every product we create, using a global network of audited partners who share our standards on people and planet. Our teams prioritise transparent supply chains, responsible materials and robust compliance, so you can be confident your branded pieces look exceptional and align with modern ESG expectations, from fair working practices to reduced environmental impact.

We work worldwide to deliver a complete end-to-end solution that includes design, sourcing, e-commerce management, warehousing, shipping and more.

Add what matters.

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We Add What Matters

  • “Your design team are your super strength. They truly understand our needs and what works well for us and our customers, supporters and teams."

    McMillan, Charity

  • “Overall, Brand Addition has proven to be a trusted, long-term partner who delivers excellence with every project. We truly value our collaboration and look forward to many more successful years working together."

    Guess, UA GWPs


  • “Sustainability is a key pillar of our Global Strategy and Brand Addition is transparent by opening the doors to sustainable production whilst also sharing innovative ideas and proposals to achieve our marketing goals.”

    Procurement Manager, Nespresso

  • “Google is a growth company across the Globe and we have trust in you to meet those growing demands, because of the dedicated team we have. We know that you have processes in place to make sure scaling isn’t a painful process.”

    Google, Global Progam

  • “MASSIVE THANK YOU to you & all the team at BA for your amazing hard work & commitment over this season…. You genuinely have been brilliant to work with & always ready & able to meet our briefs"

    Unilever, UK Gifting

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A Global Company.

Brand Addition is a global company with its own operations in the US, Europe & China. For many of our global clients, we provide full service through these operations.

Some clients require on-the-ground services in markets where ba. doesn’t have its own operations today, so we’ve established the ba.alliance; a network of audited & contracted partners we work with to extend our reach where required.

Learn more

Industries We Serve

We help brands across industries create amazing
branded merchandise, gifts and packaging.