Automotive Industry

Three bottles with Cadillac logos: a black travel mug, a white water bottle, and a black tumbler, all against a plain background.

Customer connections are key.

A stylized black and yellow cross with a black background.

Inspire customers on the road and off.

Brand Addition works with the world’s largest automotive brands to deliver innovative and sustainable product ranges designed to meet key objectives, reflect brand values and enhance marketplace position.

Two pairs of leather driving gloves, one black on the left and one red on the right, displayed on a dark surface, with a red wallet in the center engraved with

A man wearing a GMC hat, sunglasses, and a white GMC jacket standing beside a rusted ladder against a corrugated metal wall.

A Michelin Man mascot figure with a blue sash, along with packaging, instructions, and promotional materials for the mascot.

A young woman and an older man are standing and smiling next to two white cars, a sedan and an SUV, in a dealership lot.

We work as an extension of your own marketing department to create experiences and products that are consistent with your brand guidelines and goals.
And they’re backed by an end-to-end service solution that supports global audiences with multi-lingual and multi-currency web shops, stocked programs, special order services and marketing support.

Black background with a yellow border on the bottom and left sides, and a large black 3D letter 'L' in the center.

A black background with a yellow and black frame outline.

Black and white line drawing of a tired fisherman sitting on a dock with fishing gear, a boat, and water in the background.

How we do it

Event Support and Collaboration

Including retail operations, stock management and more at key events

Fan Merchandise

Bespoke, sustainable apparel and collectables created for brand fans

Redemption Websites

Ideal for consumers to redeem gifts or delegates to collect swag

Creative Content

Accessible design assets for all markets and social media channels

Gift With Purchase (GWP) & Handover Packs

High-volume products support brand campaigns and enhance customer experiences

Influencer Engagement

Fan-base connections promote new products, drive traffic and create awareness

Bulk-Buying Windows

Consolidate orders over multiple markets for best value and consistency