Brand Addition Creates Merchandise for Innovation for Google.

We build creative product ranges that grow brand awareness

Outline of the word 'Google' in black text on a white background.

Some Valued Clients

  • The Accenture logo with the word 'accenture' in black lowercase letters and a purple greater-than symbol above the 't'.
  • The Edward Jones logo in black text on a white background.
  • A stylized clock showing the time at 9:00 with a teal-colored minutes hand pointing right.
  • Colorful Google logo with letters G, o, o, g, l, e in blue, red, yellow, blue, green, red against a black background.
  • HSBC bank logo with a red hexagon and white triangles.
  • Intel logo featuring lowercase blue letters on a black background.
  • JCB logo with black and yellow background
  • Kraft Foods logo with three black rectangular shapes and blue text behind a black rectangle.
  • Michelin mascot, a white cartoon character with a friendly face waving, with the yellow and blue Michelin logo below.
  • Black and white illustration of a man with a lion's head in a suit and tie, holding a microphone, with the phrase 'The Lion King' above.
  • Pernod Ricard logo with a stylized circular emblem and the company name in blue text.
  • Unilever logo with a large blue 'U' made of various small blue icons and the word 'Unilever' written underneath.
  • YouTube logo with red play button icon on the left and the text 'YouTube' in black on the right.
A smiling woman with curly brown hair in a beige jacket and a man with dreadlocks wearing a blue beanie with a Google logo and a red hoodie, both looking at the camera.

Empowering Google’s Global Brand Experience with Innovative Merchandise Solutions.

We are proud to be a trusted partner behind Google's vibrant and dynamic branded merchandise program. Our collaboration with Google is built on a foundation of creativity, innovation, and responsible sourcing that aligns perfectly with Google’s commitment to excellence and sustainability.

We provide Google with regular creative refreshes, ensuring the merchandise is always fresh, relevant and engaging for Google’s diverse audiences. Our secure and user-friendly merchandise webshops serve both Google’s B2B partners and consumers, fulfilling over 20,000 orders annually and shipping to more than 70 countries globally.

Beyond the digital realm, we operate the on-campus merchandise store at Google’s European headquarters in Dublin, offering convenience and access to the latest Google products for staff and visitors alike, including gift certificates redeemable online.

This comprehensive approach has resulted in a seamless branded merchandise experience that reinforces Google’s brand identity across global markets while delivering sustainable, high-quality products that resonate with customers at every touchpoint.

We continue to innovate and expand this partnership, helping Google deliver memorable brand moments through merchandise that embodies the spirit of innovation and connection.

Visit The Google Online Store

Overview of Services for Google

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Market Research

Black and white icon of a pyramid with a dotted line indicating the height

Product Design

Silhouette of a telescope on a tripod

Trend Forecasts

Icon of a black long-sleeve shirt on a gray background.

Clothing Design

A camera shutter icon inside a circle.

Studio Photography

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E Commerce

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Physical Stores

Google by numbers

A young man wearing a gray sweatshirt, a festive red knit hat with white snowflake patterns and a pom-pom, and a matching Christmas scarf with white decorative figures and the Google logo, smiling and adjusting his scarf.
A young woman with long dark hair takes a selfie of herself smiling outdoors in a sunny environment.

2010

start date

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120

product lines

A person wearing blue jeans holding a black Google-branded water bottle.
Colorful LEGO structures, LEGO dinosaurs, LEGO cacti, LEGO animals holding balloons and gifts, and two Android robot figures, one green and one light yellow.
Interior view of a retail store with clothing and accessories, illuminated by warm lighting, with a neon sign that says 'the store' above the entrance.
Close-up of a black, circular button with a white power icon.

markets supplied

70

We Add What Matters

  • “Google is a growth company across the Globe and we have trust in you to meet those growing demands, because of the dedicated team we have. We know that you have processes in place to make sure scaling isn’t a painful process.”

    Global Programmes Manager, Google

  • “Sustainability is a key pillar of our Global Strategy and Brand Addition is transparent by opening the doors to sustainable production whilst also sharing innovative ideas and proposals to achieve our marketing goals.”

    Procurement Manager, Nespresso

  • “Brand Addition continues to push our programmes to the next level every year with new inspiration, despite any challenges. We thoroughly enjoy our partnership with you.”

    Global Programme Manager, Intel


  • “We chose Brand Addition as we trust that you put our customers first and will partner with us successfully to get our branded merchandise out there, as well as pushing our sustainability mission forward.”

    UK Brand Manager, HSBC

  • “I genuinely don’t know how I would function without Brand Addition by my side. From the creation of kits for our Global Events and managing our Global shipments and warehousing and website redemption, Brand Addition does it all.”

    Procurement Manager, Indeed