Brand Addition Creates Merchandise for Innovation for Google.

We build creative product ranges that grow brand awareness

Some Valued Clients

Trend Forecasting

Market Research

Empowering Google’s Global Brand Experience with Innovative Merchandise Solutions.

At Brand Addition, we are proud to be a trusted partner behind Google's vibrant and dynamic branded merchandise program. Our collaboration with Google is built on a foundation of creativity, innovation, and responsible sourcing that aligns perfectly with Google’s commitment to excellence and sustainability.

We provide Google with range refreshes, ensuring the merchandise is always fresh, relevant, and engaging for Google’s diverse audiences. Our secure and user-friendly merchandise webshops serve both Google’s B2B partners and consumers, fulfilling over 20,000 orders annually and shipping to more than 70 countries globally.

Beyond the digital realm, Brand Addition operates the on-campus merchandise store at Google’s European headquarters in Dublin, offering convenience and access to the latest Google products for staff and visitors alike, including gift certificates redeemable online.

This comprehensive approach has resulted in a seamless branded merchandise experience that reinforces Google’s brand identity across global markets while delivering sustainable, high-quality products that resonate with customers at every touchpoint.

Brand Addition continues to innovate and expand this partnership, helping Google deliver memorable brand moments through merchandise that embodies the spirit of innovation and connection.

Creative Services:

Product Design

Clothing Design

Studio Photography

E Commerce

Physical Stores

Google by numbers

A young woman with long dark hair takes a selfie of herself smiling outdoors in a sunny environment.

2010

start date

120

product lines

Dark image featuring tiny blue pixel art spaceship with red highlights on a black background.
Black silhouette of a woman sitting on a chair with a mirror and a window in the background
Close-up of a black, circular button with a white power icon.

$$$$

88888888

70

markets supplied

We Add What Matters

  • “Google is a growth company across the Globe and we have trust in you to meet those growing demands, because of the dedicated team we have. We know that you have processes in place to make sure scaling isn’t a painful process.”

    Global Programmes Manager, Google

  • “Sustainability is a key pillar of our Global Strategy and Brand Addition is transparent by opening the doors to sustainable production whilst also sharing innovative ideas and proposals to achieve our marketing goals.”

    Procurement Manager, Nespresso

  • “Brand Addition continues to push our programmes to the next level every year with new inspiration, despite any challenges. We thoroughly enjoy our partnership with you.”

    Global Programme Manager, Intel


  • “We chose Brand Addition as we trust that you put our customers first and will partner with us successfully to get our branded merchandise out there, as well as pushing our sustainability mission forward.”

    UK Brand Manager, HSBC

  • “I genuinely don’t know how I would function without Brand Addition by my side. From the creation of kits for our Global Events and managing our Global shipments and warehousing and website redemption, Brand Addition does it all.”

    Procurement Manager, Indeed