Unlock the full potential
of your branded merchandise.
Two ears, one mouth; we try to use them in that proportion. We listen to understand what you need. What are your business objectives? If merchandise is going to be part of the solution, how can Brand Addition best deploy its expertise to deliver what you need?
Brand Addition’s reputation for tailoring merchandise programs to meet clients’ precise requirements is well known; it’s a reputation born out of meeting challenges head-on with a mix of creativity, sustainability and common-sense, matched with established and trusted global resources.
We’d love to learn more about your branded merchandise objectives and challenges; please schedule an initial call with us to get the ball rolling.
Some Valued Clients
Where merchandise hits hardest.
At the point of decision: Gift‑with‑purchase and value‑add items turn “maybe later” into “I’ll get it today.”
In the wild: Apparel, bags, and drinkware act as moving billboards in places your campaigns can’t reach.
Inside your company: On‑trend, high‑quality merch turns employees into proud ambassadors instead of passive staff.
On social feeds: Unboxing moments, influencer seeding, and limited drops turn products into content.
The catch? Throwaway, low‑quality stuff does the opposite. It feels lazy, wasteful, and off‑brand. The wins come when the item is:
Meaningful to the audience
Desirable enough to be used (and shown off)
Sustainable enough that people feel good about it
Measurable, with QR codes, unique links, or clear calls to action
So… what’s the real ROI?
Think of a €20 branded backpack. It’s on trains, in offices, at gyms, in airports. It shows up in selfies, in meetings, on weekend trips. One purchase, thousands of micro‑impressions. That cost per impression rapidly beats most paid media – but the real magic is emotional, not mathematical.
People don’t remember banner ads. They remember how they felt when they were given something thoughtful.
A welcome pack that makes a new hire feel instantly part of the team.
A surprise gift‑with‑purchase that tips a wavering shopper into “go on then, I’ll buy it now.”
A limited‑run product drop that has customers racing to get their hands on it before it’s gone.
These moments don’t just drive a single transaction. They build stories people retell. They create loyalty you cannot buy with targeting alone.
The real question isn’t “Does it work?”
The real question is: are you treating merchandise as a strategic channel or just as “swag”?
Because when you get it right, merch doesn’t sit in a cupboard.
It walks out the door. It joins people’s routines. It starts conversations without you being in the room.
If you’re curious about:
How to calculate ROI on your next merch campaign
What products actually get used (and loved) by your audience
How to make it sustainable, measurable, and unforgettable
What would you want to know first?.
We Add What Matters