The logo of Add What Matters featuring a stylized yellow plus sign and the text 'Add what matters' with 'what' and 'matters' highlighted in black and yellow.

Extend your values in thoughtful, sustainable, globally conscious ways to create branded moments that people love.

Unlock your brand’s potential with Brand Addition.

Brand Addition is an end-to-end creative branded merchandise agency that helps global brands build culture, awareness and meaningful connections with their customers, employees and communities.

Click to discover the top provider of high-quality promotional products and innovative branded merchandise.

Michelin | Edward Jones | Estée Lauder | Macmillan | Google | IDL | NatWest | Unilever | PVH Group | Clarins | Jameson | ABB | Scania | Elemis | Nespresso | BBC Children in Need | HSBC | Able | Kyndryl | Cadillac | Paysafe |

Michelin | Edward Jones | Estée Lauder | Macmillan | Google | IDL | NatWest | Unilever | PVH Group | Clarins | Jameson | ABB | Scania | Elemis | Nespresso | BBC Children in Need | HSBC | Able | Kyndryl | Cadillac | Paysafe |

We create branded products and packaging that represent your brand in meaningful and engaging ways.

Our Services

Close-up of a black portable Bluetooth speaker with red control buttons and an attached black strap, displaying a logo on the speaker's top surface.

Branded Merchandise
We create branded merchandise that makes lasting impressions on your target audience. Learn more.

A yellow tote bag with white straps being held up by a person's hand against a yellow background. The bag has red and white lettering spelling 'HIGH' and a small red anchor symbol.

Consumer Gifting
Our innovative, trend-led designs capture attention and contribute to compelling retail campaigns. Learn more.

Colorful, patterned egg-shaped containers with 'L'OCCITANE EN PROVENCE' logo, in pink, yellow, green, and blue, some open showing black interior, arranged against a white background.

Packaging
We design and source packaging that exemplifes brand values and makes products shine. Learn more.

Smart watch with digital display showing time 22:22, date, and fitness tracking icons, on a black background.
A wooden tray with a glass of coffee, two cookies, and a small red decorative item on a beige cushioned bench with stacked notebooks and a red cushion in the background.
A black textured Guess wallet with a gold zipper and gold lettering, placed on a dark wooden surface.
Collection of sports and beverage memorabilia and accessories with Heineken branding, including a soccer ball, coasters, bottle opener, a portable speaker, a camera, a cloth bag, and other items.
A man wearing a black T-shirt with an orange logo and a matching black and orange cap leaning against the front of a white Scania truck. The truck has large black grilles and badges indicating the model 770S and the XT series.
Pink Google hoodie, pink and white striped beanie, red Google book, white Google mug, red Google cup, and gray Google backpack arranged on a white surface.
Black chair with a beige tote bag hanging on the backrest. The tote bag has the Nespresso logo and text about a sustainable quality program.
Three potted cacti with colorful tags and a unicorn pin on a pink surface. The pots are yellow, white, and gray. Each tag features a cactus or llama design with a support message and costs £1.00.

We work worldwide to deliver a complete end-to-end solution that includes design, sourcing, e-commerce management, warehousing, shipping and more.

Black background with large yellow letter L
A black square with a yellow L-shaped border along the top and right sides.

Industries We Serve

We help brands across industries create amazing
branded merchandise, gifts and packaging.

Let’s build culture, awareness and meaningful connections together.

Add what matters.

A black background with a yellow cross dividing the image into four quadrants.

More joy.
Less waste.

We work with ethical, sustainable suppliers to find innovative new products that make an impact that doesn’t cost the earth. Learn more .