Unlock Your Brand’s Potential.

Brand Addition is your global partner for creative branded merchandise. We help the world’s top brands build unmistakable culture, drive awareness, and forge real connections that last.

Why Brand Addition?

Curated Solutions, Not Just Options: We thoughtfully curate on-trend, sustainable products tailored to your brand’s goals—helping you stand out, not blend in.

End-to-End Expertise: From concept design, sourcing, and packaging to e-commerce, warehousing, and global distribution—we handle everything for you.

Purpose-Led by Nature: Our global teams collaborate across the US, Europe, and China. We partner with ethical suppliers to deliver sustainable impact and fresh creativity.

What We Do

  • Branded Merchandise: Products that create memorable moments for your customers, employees, and stakeholders.

  • Consumer Gifting: Innovative, trend-led gifts designed to capture attention and turn heads in retail campaigns.

  • Eco-Conscious Packaging: Packaging that embodies your brand values and makes your products shine.

Trusted by Global Leaders

We’re proud partners to industry giants: Michelin, Estée Lauder, Google, Unilever, HSBC, PVH Group, and many more.

Industries We Serve

Beauty & Retail - Drinks - FMCG - Automotive - Technology - Engineering - Charity - Financial & Professional

Let’s create lasting branded impact—thoughtful, memorable, and with less waste.

Add what matters. Build trust. Inspire wonder.

Addition by subtraction.

We don’t give you a million options—we curate the products that best fit the needs of your brand goals.

Powered by people.

Our teams collaborate across continents, leveraging diverse perspectives to create amazing things together.

Inspired by nature.

We partner with ethical, sustainable suppliers to source products that make an impact without leaving a footprint.

Different by design.

We don’t just check the boxes—we think outside of them with curated products that represent your brand.

Dedicated by default.

We deliver end-to-end solutions that include e-commerce management, global logistics and more.

Backed by bespoke technology.

We create secure, retail-influenced websites offering convenient and engaging access to your unique range of branded merchandise.

We work worldwide to deliver a complete end-to-end solution that includes design, sourcing, e-commerce management, warehousing, shipping and more.

Add what matters.

Brand Addition is a global company with its own operations in the US, Europe & China. For many of our global clients, we provide full service through these operations.

Some clients require on-the-ground services in markets where ba. doesn’t have its own operations today, so we’ve established the ba.alliance; a network of audited & contracted partners we work with to extend our reach where required.

A Global Company.

Building Trust Through Transparency: Our Commitment to an Open and Honest Supply Chain

Industries We Serve

We help brands across industries create amazing
branded merchandise, gifts and packaging.