We help you unlock your brand’s potential.

Brand Addition is an end-to-end creative branded merchandise agency that helps global brands build culture, awareness and meaningful connections with their customers, employees and communities.

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Addition by subtraction.

We don’t give you a million options—we curate the products that best fit the needs of your brand goals.

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Powered by people.

Our teams collaborate across continents, leveraging diverse perspectives to create amazing things together.

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Inspired by nature.

We partner with ethical, sustainable suppliers to source products that make an impact without leaving a footprint.

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Different by design.

We don’t just check the boxes—we think outside of them with curated products that represent your brand.

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Dedicated by default.

We deliver end-to-end solutions that include e-commerce management, global logistics and more.

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Backed by bespoke technology.

We create secure, retail-influenced websites offering convenient and engaging access to your unique range of branded merchandise.

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We work worldwide to deliver a complete end-to-end solution that includes design, sourcing, e-commerce management, warehousing, shipping and more.

Add what matters.

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A Global Company.

Brand Addition is a global company with its own operations in the US, Europe & China. For many of our global clients, we provide full service through these operations.

Some clients require on-the-ground services in markets where ba. doesn’t have its own operations today, so we’ve established the ba.alliance; a network of audited & contracted partners we work with to extend our reach where required.

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Building Trust Through Transparency: Our Commitment to an Open and Honest Supply Chain

Industries We Serve

We help brands across industries create amazing
branded merchandise, gifts and packaging.